Co-Authorship Program
Amazon Advertising
For Authors
For Authors
Book Marketing: Promote Your Book with Amazon Ads
If you want to boost sales and attract new readers, Amazon advertising is a powerful tool for promoting your books.
Whether you’ve published a single book or an entire series, Amazon Ads can help increase visibility and connect you with your target audience.
Whether you’ve published a single book or an entire series, Amazon Ads can help increase visibility and connect you with your target audience.
How Readers Discover and Purchase Books
More and more people are choosing books online, and many do so without a specific title in mind. A Kantar study found that 57% of global book buyers search for new books without a predetermined title.
Additionally, 46% of book buyers on Amazon use search results to decide on their purchase.
For authors, this means it’s crucial to appear at the right time and place—right where readers are making their buying decisions.
- 57%57% of global book buyers
search for new books
without a predetermined title. - 46%46% of book buyers on Amazon
use search results
to decide on their purchase.
How Readers Search for Books on Amazon
Amazon offers a vast selection of books, and to stand out among competitors, you need to optimize your advertising.
With Amazon Ads, you can showcase your books to readers already searching for similar titles, increasing your chances of making a sale—whether online or offline.
- 51%51% of readers browse Amazon
early in their search for books. - 78%78% of buyers research books
before making a purchase.
How Amazon Book Advertising Works
Amazon Ads not only expand your reach but also influence readers’ decisions.
- 74%74% of users recall seeing an ad while searching for books.
- 77%77% of book buyers discovered a new title or author thanks to Amazon Ads.
- 22%22% – the increase in the number of books considered by buyers who visited Amazon.
Ready to Promote Your Book?
Amazon Ads is your tool for attracting new readers and increasing sales. Use advertising to stand out from the competition and get your book noticed.